Noodles In Action

CHALLENGE
How do we stand out in a sea of Star Wars ads promoting the new films?

SOLUTION
By turning our own ads into collectibles themselves. We created posters out of the most iconic scenes from the Original Trilogy and recreated them with our noodles taking the place of the main character.

EXECUTION
We used stock images to reconstruct iconic scenes and 3D modeled each noodle in the exact placement it needed to be in order to fit the scene. Each ad ran in the special Star Wars edition of People magazine and different regions received a different poster. We also included one in a special edition bulk pack you could only buy at Costco.

Awards:
Gold, Graphis Advertising Annual 2016

Communication Arts Advertising Annual 2016

Agency: Crispin Porter + Bogusky

Teammate: Chris Potts, CW