Thunder Hall

CHALLENGE
How can we create a community focused opportunity to bring fans together and spread excitement for Playoffs in a very grassroots way?

SOLUTION
Introducing Thunder Hall — a special Playoffs-only identity for Fassler Hall. For the postseason, this long-standing community bar and restaurant was transformed completely, updating their logos, signage, staff uniforms, decor, and more to reflect the new Thunder Hall branding, and opening its doors to fans as a dedicated hub throughout our playoff run.

EXECUTION
Our goal was to build on what Fassler Hall was already doing, creating a “flip” that felt grounded and community-driven. We designed each location individually so every change felt native to the space. Starting with a logo refresh that nods to both a bison and the Thunder, we carried that identity throughout the environment with flags, cloth banners, and subtle team messaging. On game days, the spaces come alive with official watch parties featuring entertainers, DJs, and Rumble the Bison.