Thunder Hall

CHALLENGE
Can we create a community focused opportunity to bring fans together and spread excitement for Playoffs in a very grassroots way?

SOLUTION
We partnered with a long standing bar & restaurant in the local community to flip their identity and turn their restaurant into the epicenter for playoffs outside of the arena.

EXECUTION
Introducing Thunder Hall, a new identity for Fassler Hall, used only for the Playoffs. This bar & restaurant flipped all of their logos, signage, staff uniforms, etc. to reflect the new branding and are open to the public as Thunder Hall for the duration of our post season run. They are the go-to spot to watch Thunder playoff games, home and away, and during the day you’re surrounded with Thunder Playoff branding to keep that excitement going.

*the art pictured was concepted and designed by me.