Thunder Hall

CHALLENGE
Can we create a community focused opportunity to bring fans together and spread excitement for Playoffs in a very grassroots way?

SOLUTION
Introducing Thunder Hall, a new identity for Fassler Hall, used only for the Playoffs. This long standing community bar & restaurant flipped all of their logos, signage, staff uniforms, etc. to reflect the new branding and are open to the public as Thunder Hall for the duration of our post season run.

EXECUTION
Our goal was to augment what Fassler already had in their space to make our “flip” feel more grounded and community based to feel like the Thunder was there, but not shoved in your face. We designed for each location separately so our changes were native to each space. Starting with the logo being tweaked to resemble a bison and the Thunder, we expanded that into the space by augmenting them with flags, cloth banners, and subtle Thunder messaging throughout. During the games these places come alive with official watch parties featuring entertainers, DJs, and Rumble The Bison.

*the art pictured was concepted and designed by me.