So Many Wipes Social

CHALLENGE
How do we capitalize on the execution in broadcast and build on the different messes the Clorox Ultra Clean wipes can handle?

SOLUTION
We found the messiest clips on social and paired them with a uniquely labeled product canister of their own.

EXECUTION
We sourced real social clips showing the most extreme messes we could find, created a 3D canister with a unique label for each mess and animated at the end of the clip. These posts went on to become the best performing social post in Clorox history at the time.