2025 NBA MVP

CHALLENGE
How do we represent Shai and the beliefs of the organization in a way that properly pays tribute to him and the work he’s done throughout his career?

SOLUTION
His relentless drive to improve and elevate his team is at the heart of his journey. We chose to use negative space and a simple color palette for highlighting Shai’s MVP season, showcasing his athleticism and unique style of play, while subtly nodding to the unfinished work ahead.

EXECUTION
This campaign centers on growth and forward momentum. A clean navy-to-white color palette roots the visuals in our Thunder brand while symbolizing the progress which only comes through hard work and dedication. We created a custom mark for internal use that signifies Shai’s evolution into an MVP, combining three distinct elements that uniquely represent his journey.