The Winners Club

CHALLENGE
Lottery players are looking to add fun to their day, but many players in North Carolina weren’t playing often because they believed lottery games don’t produce frequent winning experiences.

SOLUTION
The Winners Club campaign introduces players to a world inhabited by an ever-growing population of lottery winners. So we developed a campaign that brings this truth to life by delivering the two things lottery players want in their playing experience: a little added fun in their day, and the belief that every game they play has the chance to become a winning experience.

EXECUTION
There are new winners everyday in The Winners Club and it’s starting to get a little crowded. We highlighted two new winners who each took to the club different. One person has trouble controlling their emotion, while the other has an issue controlling the caffeine. The Winners Club is a place where everyone is accepted and our goal is to show the fun happening inside every day and to highlight a few unique personality types you might come across.