Obvious Motivation

CHALLENGE
How can we use Captain Obvious to bring fun in the office for Hotels.com employees

SOLUTION
We did what Captain Obvious does best, give advice in a way that is unexpected.

EXECUTION
Since we knew this was an internal initiative we wanted to lean in on funny office culture and what better to use than the classic motivational poster layout. Captain Obvious has the perfect sense of humor for the type of poster and paired with hilarious images, the posters became a huge hit for employees.