Ryan Dowling | Art Director
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KMC.com Redesign

 

Kraft Macaroni & Cheese Website Redesign

With the launch of the new Kraft Macaroni & Cheese campaign, it was time to update their website. We treated the site like a graphic poster...but a website. We used big typography and headlines as a means to force people to scroll and crafted our story to fit with a long scrolling site.

 
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Agency: Crispin Porter + Bogusky – Boulder, CO

Teammate: Chris Potts, CW