Kraft Macaroni & Cheese Website Redesign
With the launch of the new Kraft Macaroni & Cheese campaign, it was time to update their website. We treated the site like a graphic poster...but a website. We used big typography and headlines as a means to force people to scroll and crafted our story to fit with a long scrolling site.
Agency: Crispin Porter + Bogusky – Boulder, CO
Teammate: Chris Potts, CW