KMC.com Redesign

CHALLENGE
Kraft just told the world it had removed all preservatives and dyes from its ingredients. How can we refresh the website to feel just as new and clean as our product?

SOLUTION
We wanted to lean in on the fun headlines we had written for the TV campaign and work in other assets so this didn’t feel like the typical corporate website you would expect.

EXECUTION
We leaned into parallax design to create space and movement as you scrolled, but in a way that still gave you all the relevant information you were seeking. We went into further detail about the transition from the old to new product, even creating a simple timeline that explained how extensive the process was.

Website Demo

Agency: Crispin Porter + Bogusky

Teammate: Chris Potts, CW